Let’s imagine you’ve been working with an SEO marketing agency for a little while and during your monthly check-in call, your SEO happily proclaims that she’s seen a significant uptick in organic traffic to your website. She even shares colorful graphs and lots of numbers to back up her assessment.
UPDATE: Since this blog post was originally written, there has been yet another Google Core Update in March 2025. It’s still unclear as to how this latest shift will impact search results, but what we do know so far is that it is affecting sites across various sectors, including retail,
The world of search engine optimization (SEO) is often shrouded in misconceptions. Many view it as a simple, inexpensive, and hands-off solution for improving online visibility, a perception that’s fueled by the surge of simplified SEO plugins, spammy claims promising guaranteed spots on the first page of search results, and
There has been a lot of chatter among SEO experts lately about Google’s most recent Helpful Content Update, which started on September 14, 2023, and completed its rollout on September 28, 2023. It’s no wonder why. A massive number of sites – both large and small across nearly every vertical
When considering how to run a more environmentally friendly business, we often think about reducing and recycling waste, conserving energy through smart thermostats, using sustainable materials in packaging, and utilizing less fuel for commuting and deliveries. At least that’s what we initially looked at for Richardson Media Group’s media advertising
So, you’ve recently launched your new website! Way to go! We know first-hand the enormous investment in time, energy and money that goes into a website build. You’ve worked hard to make sure your website accurately reflects your business’ brand identity and the personality of your organization. Whether you worked
In our final episode of Season One, we’re flipping the script and interviewing none other than Anne Richardson, Principal and Media Director of Richardson Media Group. In this peek behind the curtain, we’ll hear from Anne about RMG’s origin story, why she founded Richardson Media Group almost 7 years ago,
In another interesting episode of the BSuite, I welcome Kris Skavish, co-founder and principal of Two Octobers, a Denver-based marketing agency that recently earned their B Corporation status. It doesn’t take Kris and I very long to realize that despite our geographic distance, there are quite a few interesting connections
Measuring media planning and buying success for our clients and ourselves.
A new year is a natural jumping-off point, a time to think about future goals and set our sights on what’s up ahead. It’s a busy time for a media planning and buying agency as we prepare to launch new campaigns in the new year. It’s also the season when we look back over the past year, acknowledging (and celebrating) successes and finding meaning in the challenges we may have encountered.
Richardson Media Group’s blog shares insights on SEO and paid media strategy, industry trends, and practical guides, alongside reflections on entrepreneurship, partnerships, and the evolving role of responsible marketing. Our goal is to educate, spark ideas, and support more intentional, effective campaigns.