Modern Marketing in a Connected World Modern marketing no longer operates through isolated channels or single campaigns. Instead, it exists within a highly interconnected digital marketing ecosystem consisting of a dynamic network of platforms, technologies, data, and customer touchpoints that work together to influence perception, behavior, and growth. Successful organizations
Over the past five or so years, there’s been a measurable shift in priorities among young people: increasing numbers of high school and college aged students are questioning the value of higher education. Why?
Let’s imagine you’ve been working with an SEO marketing agency for a little while and during your monthly check-in call, your SEO happily proclaims that she’s seen a significant uptick in organic traffic to your website. She even shares colorful graphs and lots of numbers to back up her assessment.
Take a look at the image above. Would you rather ride in the blue cable car or the red? Which one catches your attention first? Does one seem faster? Safer? More protected from the sun or wind? This “either/or” line of questioning forms the basis of a common type of
The first question media planners and buyers always should ask new customers is why they have decided to invest in a paid media strategy. While it may seem like a throw-away question, it tells us a lot up front about how well our clients understand the mechanics of advertising. By
So, you’ve recently launched your new website! Way to go! We know first-hand the enormous investment in time, energy and money that goes into a website build. You’ve worked hard to make sure your website accurately reflects your business’ brand identity and the personality of your organization. Whether you worked
For this episode, we cleared the decks for an unscripted team chat. Brenda Brooks is our Marketing Operations Manager and she’s here to talk about what working on a small team feels like, her choice to move from higher education to marketing, the ways we build in learning and growth
Measuring media planning and buying success for our clients and ourselves.
A new year is a natural jumping-off point, a time to think about future goals and set our sights on what’s up ahead. It’s a busy time for a media planning and buying agency as we prepare to launch new campaigns in the new year. It’s also the season when we look back over the past year, acknowledging (and celebrating) successes and finding meaning in the challenges we may have encountered.
To be successful, media planning must focus on achieving ample share of voice when advertising within a specific market.
Media planning is the process of researching and assembling recommendations on the most effective advertising platforms to raise awareness of and drive engagement with a brand. Media directors consider a host of factors when planning an advertising campaign. Experienced media planners think carefully about how deeply a campaign engages its target audience, how many times that group sees the ads, and how many other competitive messages that group experiences within the defined market. Together, those three key components — reach, frequency, and share of voice — work to achieve your campaign goals.
Richardson Media Group’s blog shares insights on SEO and paid media strategy, industry trends, and practical guides, alongside reflections on entrepreneurship, partnerships, and the evolving role of responsible marketing. Our goal is to educate, spark ideas, and support more intentional, effective campaigns.