Search Engine Optimization

SEO Management Services near Boston, MA

Google users conduct more than 5.6 billion searches every day. And according to the latest research, Google owns more than 85% of global search volume.

What does that mean for your business? Utilizing proper website SEO services can help your site appear at the top of Google’s search engine results pages (SERPs), bringing your website more traffic, giving you more leads, and converting those leads into more customers.

But how do you get to the top of the SERPs? Richardson Media Group’s SEO marketing experts can help.

Why is Search Engine Optimization Important?

Google’s algorithms are ever-evolving, and Google’s index contains hundreds of billions of webpages. Proper SEO management allows you to rank above your competitors on unpaid sources, solidifying your reputation online and bringing more potential customers to your website.

Search engine crawlers (Googlebots) are not human, so SEO allows them to recognize, interpret, and identify your website and help you rank for the products and services your customers are searching for.

SEO Consist of Three Essential Elements

On-Site SEO is the practice of optimizing individual webpages to make them more search engine friendly. On-site SEO services create an optimized webpage that both search engines and users can understand and find helpful. 

On-Site SEO will cover all areas of content on your website, including:

  • Web pages
  • Blog posts
  • Images
  • Videos
  • Geographic information

You may have heard “content is king,” but it’s important to note that high-quality content is most essential when it comes to on-site SEO services for small businesses.

Off-Site SEO is the practice of engaging in activities outside of the site itself. While much of SEO is dependent on industry, off-site is reliant on the type of services you provide and the prospective customers you’re trying to reach.

These activities may involve the following and more:

  • Backlinks
  • Directories
  • Social media marketing
  • Podcasting
  • Guest posting

Off-Site SEO can greatly increase your website’s chances of ranking on page one. It can also help increase your organization’s visibility with your target audience.

Technical SEO is another crucial element of website SEO services, and it’s often the most misunderstood. Without technical SEO strategies, however, search engines may not be able to crawl and index your website.

Some Technical SEO techniques can include:

  • Sitemaps
  • Page speed
  • Redirects
  • Metadata
  • Structured data

Other elements of technical SEO can include utilizing canonical tags, monitoring website errors (such as 404s), optimizing your images and much more!

"Richardson Media Group has been doing SEO work for one of our clients for over a year now with great success. They've consistently achieved excellent results and are constantly seeking new ways to improve rankings. Their reporting is fantastic and easy for our clients to process and they have always been flexible with all of our requests. They are great partners."

The Psychology of SEO Explained

There’s a psychology to the way users interact with a website that forms the basis for SEO. Businesses trying to attract leads via organic search should consider how users will interpret the information provided on their website. It all begins with a simple search query and discovering a website on search engine results pages. By being on page one and having metadata that previews a page, users are interested in becoming more familiar with an organization. Upon entering the site, visitors notice how fast and easy it is to navigate it and find even more high-quality information. By becoming an established expert in a relevant field, it is more likely an organization will be seen as trustworthy which ultimately creates more leads.

The psychology of SEO is explained in a linear graph.

Expert advice abounds in this important category. It’s easy to feel overwhelmed by jargon and unsure about where to start. That’s where we come in. When you work with our team, we hope you’ll become better informed, at ease with our process and fully confident in our technical knowledge. Want to learn more about SEO? Contact Richardson Media Group!

Get Started with an SEO Review

Wondering how you can improve your website on search engines like Google? Share your contact info and website URL below and we’ll follow up with you for an SEO review!