Advertising is not one-size-fits-all. That’s why our agency specializes in media planning and buying of both traditional and digital media, to give you a wide range of options for reaching your customers and prospects.
Our media planning and buying services are designed to give organizations across a variety of industries the right mix of channels, audiences, and budgets to drive measurable results based on your goals.
At Richardson Media Group, we know how to blend these tactics to meet your unique marketing needs. Our in-house experts develop customized media buying plans that align with your business goals, whether you’re looking to build brand awareness or drive performance. We’ve successfully partnered with clients across the industry spectrum. Explore our case studies to see how we deliver impactful campaigns that drive results.
Traditional media—platforms such as broadcast TV, terrestrial radio, print, and out-of-home—offers the broadest exposure, making it ideal to reach customers and prospects across a broad demographic and geographic spectrum within industries like financial services, technology and education.
There’s a reason traditional advertising is still a tried and true approach. Media platforms like the ones outlined below provide wide-reaching access to diverse audiences and help to build awareness of your brand. Using traditional media alongside its digital media counterpart makes for a campaign that enhances visibility while also pushing targeted traffic in the right direction.
Whether your TV impressions are delivered through broadcast, cable, or streaming channels—television ads are some of the most powerful media available.
Radio offers multi-layered access to generations of listeners. Throughout a typical day, radio is a highly diverse medium on which to advertise.
Print leaves a tangible impression on target audiences. Newspapers and magazines will always have a place in today’s media mix.
Outdoor or OOH (out-of-home) includes billboards, street furniture reaching consumers where they walk, drive, ride or visit.
Buses, trains, subway cars and other forms of public and private transportation are great vehicles for taking your message on the go.
Often used to supplement traditional ads, print pieces like postcards, flyers and other announcements can be effective.
Digital media, including paid social media, programmatic advertising, streaming video and audio channels, and paid search (PPC), provides precision targeting and real-time data, perfect for e-commerce clients, healthcare and educational organizations looking for measurable results. Digital media advertising vehicles connect to state-of-the-art analytical tools, like our unique and customizable TapClicks and Looker Studio dashboards, allowing us to track campaign delivery and quantify your campaign conversions over time.
Online and mobile display banners showcase your brand’s story on websites where target audiences browse content aligned with their interests.
Paid search (PPC) ads appear when users type match keywords or phrases into search engines.
Ads served across platforms like Facebook, Instagram, LinkedIn and more, reach audiences where they're actively engaged.
Also called addressable geofencing, these ads are served to audiences within a specific geographic radius.
These banners are served to users who have already visited your website and been tagged with tracking code.
Streaming video and audio ads help convey rich messaging with high engagement rates.
Let’s talk about how our media planning and buying services can help you reach the right audience and drive measurable results.
Our media planning and buying services follow a clear, data-driven process designed to align strategy, creative, and performance across all types of digital and traditional channels.
We conduct a strategic intake session, analyze competitors, and develop a comprehensive media buying plan that identifies the best mix of digital and traditional media for your target audiences. The plan is presented for approval before any campaigns launch.
Our team provides ad specifications, writes or reviews copy, and consults on landing page strategy to ensure messaging, creative, and conversion goals are fully aligned.
We coordinate with traditional media vendors and build campaigns across all digital platforms, setting up targeting, creative assets, and conversion tracking to ensure accurate performance measurement.
Once live, we continuously monitor and optimize campaigns, verify traditional placements, and provide monthly performance reports along with 24/7 access to a transparent reporting dashboard.
One of the biggest advantages of modern media planning and buying services is the ability to measure digital advertising performance in real time. At Richardson Media Group, transparency is built into every campaign we manage.
We provide clear, accessible reporting that shows exactly how your digital media investment is performing across channels. Our clients are given access to customized dashboards that track the metrics that matter most to their business goals—whether that’s awareness, engagement, leads, or conversions.
Real-time performance dashboards: Monitor campaign delivery, impressions, clicks, and conversions at any time.
Channel-by-channel breakdowns: See how each element of your media buying plan is performing across digital media channels.
Lead and conversion tracking: Connect ad performance to actual business outcomes.
Budget pacing and efficiency metrics: Understand where your spend is working hardest and where optimizations are needed.
Clear, actionable insights: We don’t just provide data—we explain what it means and how it informs next steps.
With full transparency into your digital media planning and buying results, you can make faster, more confident marketing decisions—backed by real data.
Don’t go it alone! Let an expert media planner like the ones on our team here at RMG give you recommendations that are based on your strategic goals along with a solid understanding of both traditional and digital platforms.
Programmatic media is a category of advertising that is purchased based on impression delivery goals and is typically priced with a CPM (cost per thousand) model. Geographic and demographic targeting is often applied to programmatic to reduce waste and improve reach.
While pricing can vary agency to agency, media buyers typically charge a flat monthly service fee to purchase, implement, manage and optimize advertising campaigns.
The most robust paid media campaigns utilize both traditional and digital ad platforms. These cross-platform buys allow us to reach audiences more frequently on the channels where they consume information throughout a typical day.
Digital media campaigns have many advantages such as being able to switch out campaign creative assets easily, provide more accurate delivery metrics and measure campaign performance in real time.
“We had such a positive experience with you and your team and wouldn’t be where we are today without your guidance. We appreciate your support and partnership in this “new world” of paid media. We have learned so much from you all and enjoyed getting to know your work and your company.”