Our Second Episode of Season Two of the BSuite is an excerpt from a talk Anne gave to graduate students at Clark University’s School of Professional Studies. Students in the course titled, “Strategic Marketing Tools and Applications” were discovering how to create integrated marketing plans through experiential learning. Anne jumped in via Zoom to speak about how her decision to work on RMG’s B Corporation certification has shifted her company’s mission and identity, for the better. This episode is a great tutorial for anyone wondering about the process businesses go through to apply for B Corporation status and the inherent implications from both an internal and external corporate perspective.
Anne Richardson is the owner and media director of Richardson Media Group, an agency specializing in media planning and buying, advertising campaign management, and SEO.
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