Impact Area: Environment

Portsmouth, NH's Music Hall Arch in front of the sky.

Our 2023 Goals

Our 2023 Impact

2023 Goal

Research opportunities to offer our core services in more sustainable ways

2023 Impact

  • Evaluated the carbon impact of our software tools and reallocated subscription dollars to ones that met more stringent environmental standards
  • Calculated our office’s Scope 1 and Scope 2 Greenhouse Gas Emissions for the first time

2023 Goal

Take steps to make our website more environmentally-friendly and accessible

2023 Impact

Switched our website host to Siteground, a greener hosting platform

2023 Goal

Share our learnings about digital marketing and sustainability with our community

2023 Impact

2023 Goal

Explore sustainable options for business travel

2023 Impact

Traveled to out of state conferences via public transportation (train and bus)

Anne’s Saco investigating the New England coastline
Anne’s Saco investigating the New England coastline.
Abbie’s Harley enjoying a beautiful outdoor adventure
Abbie’s Harley enjoying a beautiful outdoor adventure.

Goals for 2024

Gradually increase our renewable energy usage via our electricity provider and monitor the change in our emissions

Leverage tools like Ecograder and the Sustainable Web Design Guidelines as we make our website more environmentally friendly and accessible to all

Explore the environmental implications of AI and learn more about how marketers can use new AI tools ethically and responsibly

Where possible, replace suppliers and technology subscriptions with more environmentally friendly alternatives