Impact Area: Environment
Our 2023 Goals
Our 2023 Impact
2023 Goal
Research opportunities to offer our core services in more sustainable ways
2023 Impact
- Evaluated the carbon impact of our software tools and reallocated subscription dollars to ones that met more stringent environmental standards
- Calculated our office’s Scope 1 and Scope 2 Greenhouse Gas Emissions for the first time
2023 Goal
Take steps to make our website more environmentally-friendly and accessible
2023 Impact
Switched our website host to Siteground, a greener hosting platform
2023 Goal
Share our learnings about digital marketing and sustainability with our community
2023 Impact
- Interviewed leaders in sustainable marketing on the BSuite podcast
- Published an in-depth blog post about the environmental benefits of SEO
2023 Goal
Explore sustainable options for business travel
2023 Impact
Traveled to out of state conferences via public transportation (train and bus)
Goals for 2024
Gradually increase our renewable energy usage via our electricity provider and monitor the change in our emissions
Leverage tools like Ecograder and the Sustainable Web Design Guidelines as we make our website more environmentally friendly and accessible to all
Explore the environmental implications of AI and learn more about how marketers can use new AI tools ethically and responsibly
Where possible, replace suppliers and technology subscriptions with more environmentally friendly alternatives