Social media management is one of those responsibilities that sounds a lot easier to accomplish than it really is. Generating fresh and relevant content on a regular basis takes a great deal of creative energy and the ability to stay very organized. Here are a few tips to consider when developing a social media campaign:
- I’ve found that setting up and maintaining a social media calendar for each of my clients is the best way to fulfill their social media goals successfully.
- I keep a record of my posts using a simple Excel calendar template. This format allows me to toggle between individual months to see my posting frequency, review past postings and look for any overarching themes. It’s also an easy way to stay accountable with my clients. Sending a copy of the calendar pages gives clients a chance to review and approve the suggested posts prior to going live on the different social media channels.
- Inspiration for content comes from a variety of sources. Depending on the type of client I’m writing for, I will do a deep dive into their specific industry, collecting interesting facts and news in the form of text and images that will attract the attention of their target audience.
- Adding to the industry updates, I try to sprinkle in a few general posts around monthly holidays, current events, and inspirational thoughts. Client-specific items such as charity events or sponsorships are always good fodder for social media, as well. Including event photos, if possible, will be sure to generate even more interest.
- Once I’ve scheduled a full month of posts, it’s time to track engagement via the different measurement tools available on each of the social media apps. The most reliable confirmation of success comes when I see my clients’ website traffic grow.
As part of a multi-layered marketing strategy, social media plays an integral role in boosting engagement. Watching my clients gain new followers over time, thanks to social media content I’ve created on their behalf, is a rewarding and satisfying endeavor.