Episode Five features a fascinating conversation with Atlanta McIlwraith, Director of Global Community Engagement and Activation at Timberland. Atlanta is incredibly thoughtful and has a deep understanding of what it means to lead a mission-driven brand. Her work at Timberland over the past 16 years has included communicating the company’s purposeful messaging to its customers and employees. She firmly believes that businesses need to do well by doing good to act as a model for other businesses and encourage everyone to come on board as global stewards for our communities and the planet at large.
