Education Marketing with a Difference!
Achieve your Education Marketing Goals with Media Planning + SEO!
Here at RMG, we’re experts in all facets of Digital Media Planning and Buying as well as Traditional Media Planning and Buying and SEO for the education industry. We enjoy many collaborative relationships with clients at public and private colleges & universities and secondary schools. Google-certified and fluent in both online and mobile advertising, we offer our educational clients a holistic approach to achieving their recruitment and retention marketing goals.
Whether you’re looking to build awareness of your institution among prospective students and their families or increase admissions applications (or both) we’ll develop a strategy that delivers the right combination of paid media tactics and SEO to get the job done efficiently and effectively.
We believe in:
- Offering expert guidance in both traditional media and digital media
- Improving keyword rankings through skilled Search Engine Optimization (SEO)
- Benefiting from strong relationships with local & national media vendors
- Managing advertising and SEO campaigns smoothly from start-to-finish
- Demonstrating our accountability through detailed metrics reporting
Ready to Explore our Services?
Taking an Educational Approach
So what do we mean when we say, “We take an educational approach” to marketing? To answer that question, we have to go back a-ways to when our founder, Anne was a public school educator, teaching English and history in the public sector. Delivering curriculum to large groups of kids is no easy feat! After seven years in the classroom, Anne jumped back to her first career, ultimately launching RMG in 2014. Along with her experience as a media planner/buyer, she brought her teaching experience, too. Flash forward to today and you’ll find that Anne’s educational influence is shared by our whole team. There are many educational techniques that we apply to the process of introducing our clients and partners to paid media and SEO. We’ve heard many times that this educational approach to marketing differentiates us from other agencies and we’re pretty happy about that!
Our Work in the Field of Education
We’ve run several successful digital media campaigns with Richardson Media Group to promote our admissions open houses and general recruitment goals. Due to the pandemic, our events have gone 100% virtual. The team at RMG has helped us pivot our messaging, campaign landing pages and advertising strategy to meet today’s unique challenges. We continue to see strong registrations for our open house events and have sustained healthy recruitment numbers thanks to their expertise and guidance.
Even during a pandemic, when private school inquiries should have been at an all time low. RMG’s efforts resulted in more inquiries and valid leads than we had the entire spring semester of 2019! I highly recommend Richardson Media Group. They have a super knowledgeable and friendly team who are driven to deliver results. They allow you to be a part of the process as much (or as little) as you like. And they get bonus points for being a woman-owned business.
