Wellesley Hills Financial, a fintech investment bank based in the Boston area, offering M&A, capital raising and strategic advisory in financial technology & software, retained RMG’s SEO services back in 2021 in order to optimize the website for a selected group of fintech, payments, software and investment banking keywords. RMG’s work focuses on both technical SEO and off-site SEO to improve Wellesley Hills Financial’s page ranking against a cadre of well-known national and international competitors. Continual development of relevant content has played an important role in this process and we are fortunate that the team at Wellesley Hills Financial fully embraces the content strategy RMG has promoted since the onset of our relationship. RMG’s ongoing efforts include content optimization, working alongside our web partner to expand the size and scope of the website as new keywords are added and reporting on a variety of SEO data points to guide our evolving SEO strategy.