Client Profile

The Fessenden School

The Fessenden School is an independent boarding and day school for boys in grades Pre-Kindergarten through Grade 9 located in Newton, Massachusetts. Founded in 1903, The Fessenden School has successfully blended valued traditions with innovative programs and creative initiatives that continue to set Fessenden apart from its competitors.

the fessenden school logo
"Our partnership with Richardson Media Group includes a blend of paid media advertising and content strategy. In both cases, their team has shown itself to be knowledgeable, results-focused, attentive and highly professional - a winning combination that has helped raise awareness of our school and encourage more student applications."
Suzanne Murphy
Director of Marketing

Agency Partners

Media campaign advertisements for The Fessenden School are developed thanks to the creative talents of Graphic Details.

Campaign Objectives

The school’s media campaign focuses on two primary goals: Open House registrations and Admissions inquiries. Targeting families within a 20-mile radius around Newton, Massachusetts the ads drive traffic to dedicated landing pages with specifically-crafted content and responsive web forms to capture leads for both the open houses and general recruitment efforts.

Media Plan

The Fessenden School media plan blends digital and traditional media tactics. Using paid search (Google Ads), paid social (Facebook and Instagram) and Retargeting banners, we have blanketed the target geographic area with messaging that appeals to families with boys ages PreK to 9th grade. Print ads in the Boston Globe Sunday Magazine and Boston Magazine Private School issues top off the mix, generating awareness of the school and its longstanding mission, to promote Open House events and drive leads to the admissions team.

Campaign Results

Based on early media metrics numbers from our dashboard, we are seeing strong Facebook Lead Gen responses, healthy budget pacing and considerable impression delivery. The Google Ads campaign has already served 13 leads and we anticipate further search activity to bring positive results over time.

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