Saint John’s High School
Saint John’s High School is a four-year Catholic college preparatory school located in Shrewsbury, MA. Founded by the Xaverian Brothers in 1898, the school is committed to offering a rigorous academic environment focused on supporting the unique learning styles of boys.
Campaign Objectives
The media campaign was designed to raise awareness of Saint John’s High School as an alternative to public high school among families in surrounding towns while promoting the benefits of an all-boys Xaverian education and the school’s off-the-charts college acceptance rates.
Media Plan
Prior to embarking upon the paid media strategy, we performed an SEO audit which led to some necessary fixes to better optimize the website for search. Then we launched a combination of online and mobile media tactics, including geo-targeted display, retargeting, paid social and paid search. We blended these paid advertising efforts with an active effort on the part of Saint John’s High School’s internal marketing team to build their organic social media followers through content generation, on-campus events and student/faculty engagement.
Campaign Results
The six month multi-layered media campaign drove over 265,000 website sessions, serving upwards of 5.1M impressions and earning over 26,000 clicks. A robust Facebook/Instagram effort delivered over 2,200 admissions page views and brought 350 new followers to the page helping to support the growth of Saint John’s organic social media following.