RUHL | JAHNES
Richardson Media Group works with RUHL | JAHNES, a custom architecture firm crafting warm, inviting, modern homes and commercial buildings in the Greater Boston area and beyond. Agency services focus on building long-term digital visibility through an integrated strategy spanning SEO, Pinterest, and Google Ads. Our approach is designed to connect RUHL | JAHNES with high-intent clients seeking sophisticated, project-specific architectural services — and to compound audience reach over time.
Campaign Objectives
RMG has addressed several interconnected challenges for RUHL | JAHNES in the highly competitive Boston market:
- Increased organic search presence: Prior to our engagement, the firm had minimal visibility in Google for the high-value, location-specific queries from prospective clients.
- More content: Building evergreen, search-optimized content helped to communicate the firm’s expertise and attract qualified organic traffic.
- Brand discovery: RUHL | JAHNES needed a way to reach prospective clients earlier in the decision-making process — before they were actively searching — particularly for luxury renovation and historic restoration projects.
- Visual portfolio visibility: We suggested utilizing the firm’s exceptional project photography as a digital marketing asset.
- Competitive market positioning: The Boston-area architecture and renovation space is crowded with established firms, requiring a differentiated, multi-channel approach to build authority.
taking an integrated marketing approach
RMG’s strategic approach centers on three delivery channels, each one reinforcing the others to create a compounding digital ecosystem:
1. Organic Search: Building Long-Term Authority
RMG developed a library of Insight pages — long-form, search-optimized content assets anchored to RUHL | JAHNES’ core service areas and project types. Each page is structured to align with the specific queries prospective clients use when researching architectural services in the Greater Boston area. This content strategy is designed to compound over time, earning stronger rankings and driving qualified organic traffic as domain authority builds.
2. Pinterest: Visual Discovery and Brand Awareness
RUHL | JAHNES’ project portfolio is a natural fit for Pinterest’s visually-led platform. We deployed the firm’s photography assets strategically through a combination of an organic Pinterest presence and a paid Pinterest Ads campaign, introducing the brand to prospective clients earlier in the decision-making journey — well before active search begins. Pinterest functions as a living, searchable portfolio, surfacing RUHL | JAHNES’ work to audiences actively exploring renovation ideas and inspiration.
3. Google Ads: Capturing High-Intent Demand
While organic authority builds over time, Google Ads ensures RUHL | JAHNES captures demand from users actively searching for architectural services now. Our PPC strategy focuses on high-intent, location-specific queries and is continuously refined using performance data to improve conversion efficiency. Google Ads also reinforces brand recognition for users who may have first encountered RUHL | JAHNES through Pinterest or other organic channels.
Campaign Results
Performance data confirms forward momentum across all three channels — with foundational signals indicating strong long-term growth potential.
Organic Search
- +36% increase in total organic keywords
- +21% increase in organic search impressions
- +36% increase in average organic position
Organic Pinterest
- +11% increase in impressions
- +21% increase in engagement
- +27% increase in outbound clicks
Google Ads
- +28% increase in clicks
- 785 new users driven to website
- +34% increase in overall spend with steady average CPC
Pinterest Ads
- +98% increase in impressions
- +126% increase in clicks
- +15% increase in outbound click-through rate
LONG TERM IMPACT
The effectiveness of our multi-level strategy is not measured by any single channel in isolation, but by how all three work together:
- Insight content builds organic authority and communicates what differentiates RUHL | JAHNES from larger, less specialized firms.
- Pinterest amplifies brand awareness and supports early-stage discovery, increasing the likelihood that prospective clients will seek out the firm when they are ready to move forward.
- Google Ads help capture high-intent demand now — generating qualified leads while reinforcing and accelerating organic performance.
Over time, this integrated digital ecosystem reduces reliance on paid traffic alone and contributes to stronger lead quality. Our long-term goal is to position RUHL | JAHNES as the trusted authority for exclusive modern renovations and high end custom architecture in the Greater Boston area, ensuring that these efforts continue to deliver value for years to come.