We’ve been proud to align with Workhuman to promote two products from their online employee recognition suite targeting HR managers, CEO’s, and CFO’s at small to medium-sized businesses. The first, Moodtracker, provides company leaders with easy-to-use employee survey tools. The second, Service Milestones, is an all-in-one way to recognize important career highlights of employees such as onboarding, promotions, transfers, years of service, and retirement.
Our creative and web partner on this project, Salem, NH based 36Creative kept things fun and fast-moving, energizing the Workhuman brand and building campaign landing pages designed with conversions in mind.
A combination of digital tactics worked together to drive leads off of specially-designed campaign landing pages. Business audiences experienced our ads across paid search and paid social platforms, and were given the opportunity to visit Moodtracker and Service Milestones sites where they dropped their contact information before beginning their employee recognition journey.