Client Profile

Gordon College

Gordon College is a private, Christian college located on Boston’s North Shore, welcoming undergraduate and graduate students of faith from around the country. Gordon identifies as one of the nation’s top Christian colleges and is the only nationally ranked, multi-denominational institution of higher education in New England.  

Gordon College logo

Photo credit: Mark Spooner

"Gordon College has seen measurable results from our collaborative working relationship with the paid media experts at Richardson Media Group. Anne and her team go the extra mile to be sure everyone here understands the media strategy and what to expect from potential campaign outcomes. They make solid recommendations on what types of media channels will work best to achieve our college’s marketing goals. The combination of their knowledge and experience with a strong focus placed on good communication and teamwork are a great fit for us here at Gordon College." 
Stephen Dagley
Creative Director, Gordon College

Campaign Objectives

As media agency of record for Gordon College since 2021, Richardson Media Group has planned and implemented paid media campaigns in both the traditional and digital advertising categories designed to support the school’s robust academic offerings and generate early-stage inquiries from prospective undergraduates, influencers such as parents and teachers, and graduate students. 

Campaign Outcomes

As of the end of the 2022-23 recruitment cycle, our advertising campaigns have helped Gordon College yield over 300 additional student applicants. Our 2022-2023 digital campaigns delivered over 21 million impressions to prospective undergraduate and graduate students and their families. Traditional vehicles including outdoor billboards and terrestrial radio enhanced a successful digital media campaign, significantly boosting brand awareness through increased impression delivery in Gordon’s target geographic area.

Would You Like Your Success Story Profiled Here?