Client Profile

Franklin Savings Bank seeks to meet the financial needs of individuals, families and businesses within the New Hampshire Lakes Region marketplace. The bank is committed to supporting the community at large by delivering personalized attention and service, along with convenient access to modern technology. FSB is a mutual organization, which ensures that resources remain locally invested for the benefit of those they serve.

“Anne’s extensive knowledge of the digital advertising environment has been very helpful to us as we continued to expand our investment in this media channel. Her insight and expertise was very helpful! She and her team are pleasure to work with. We view them as an extension of our marketing team.”
Dawn Beers, VP, Marketing Officer

Agency Partners

Franklin Savings Bank creative assets were produced thanks to the talented team at Stout Heart.

Campaign Objectives

Over the course of our long-term client-agency relationship, Franklin Savings Bank remained focused on raising their brand awareness within the communities they serve throughout New Hampshire. With a wide range of competitive products to promote, we have run multiple campaigns simultaneously, offering checking, savings, mortgage, commercial lending and community outreach messages to demographically and geographically targeted audiences.

Media Plan

In order to promote Franklin Savings Bank’s multiple product lines, we combined digital media in the form of Google Ads, Facebook and Instagram Awareness and Lead Generation, Retargeting and Mobile Geofencing to capture prospective customers’ attention on the many devices where they consume information throughout their day. On occasion we have also negotiated local and regional terrestrial radio buys that co-promote local businesses and showcase the bank’s commitment to community service and volunteerism.

Campaign Results

Over the course of our relationship with Franklin Savings Bank we earned significant Share of Voice within their primary service areas by delivering millions of available impressions to prospective customers, raising awareness of the bank’s products and services and promoting this financial institution as a responsible, and reliable community-focused partner.

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