Client Profile

cPort Credit Union

cPort Credit Union is a community-focused financial institution serving Maine’s Cumberland, Kennebec, Androscoggin, Sagadahoc, and York counties. Founded in 1931, cPort was the third credit union established in the state of Maine. cPort boasts award-winning member services and remains invested in doing business for good though community service and financial support of local charities.

“I highly recommend Richardson Media Group to businesses looking for SEO services. Their professionalism, expertise, and commitment to reaching goals are unmatched. They have significantly helped our organization increase search visibility and better formulate effective website content. In addition, they stay on top of the latest SEO trends to provide the best possible service. Anyone who works with RMG will find great success.”
Robert Brochu
Marketing Representative, cPort Credit Union

Campaign Objectives

cPort Credit Union retained RMG’s SEO services to improve brand visibility across their five service counties in Maine. Our SEO strategy focuses on driving organic traffic to key pages featuring information about loans and retirement accounts as well as revamping existing website content to improve keyword density. Our team’s SEO content production effort centers on providing easily accessible, helpful guidance to new and returning website visitors.

Campaign Results

Our advanced SEO campaign has significantly improved cPort Credit Union’s site performance across search engines including Google & Bing. During the first six-months of the campaign, cPort’s website saw a 49.15% increase in organic traffic and a 38.82% increase in new users. We have also seen a 49.42% increase in sessions on high-level pages (those pages offering more specialized content) and a 3.94% increase in page views per user, a metric that demonstrates that visitors are staying on the website for a longer period of time.

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