Applying SEO for Banks and Credit Unions to cPort Credit Union
cPort Credit Union is a community-focused financial institution serving Maine’s Cumberland, Kennebec, Androscoggin, Sagadahoc, and York counties. Founded in 1931, cPort was the third credit union established in the state of Maine. cPort boasts award-winning member services and remains invested in doing business for good though community service and financial support of local charities.
Local SEO for Credit Unions: Our Objectives
cPort Credit Union has retained RMG’s SEO services to improve its brand visibility across five service counties in Maine. Our agency’s SEO strategy focuses on driving organic traffic to key pages featuring information about high yield products such as loans and retirement accounts as well as revamping existing website content to improve overall keyword density. Our team’s SEO content production effort centers around providing easy-to-access and, helpful guidance to new and returning website visitors.
Building a Credit Union SEO Strategy
Creating a credit union SEO strategy for cPort involves taking a multi-faceted approach to raise visibility in a crowded online space.
- Keyword Research: We’ve identified the specific keywords and phrases that we believe cPort’s target audience is searching for, using tools like Google Keyword Planner, Ahrefs, and SEMrush. This research has allowed us to understand and react to market gaps and competitor strategies.
- On-page Elements: Next, we’ve optimized on-page elements such as title tags, meta descriptions, header tags, and content, all of which are essential to ensure relevance and usefulness to the audience.
- Technical SEO Improvements: From fixing broken internal links to updating sitemaps, we’ve been able to improve cPort’s technical profile to provide a better experience for users and search engines bots alike.
- Regular monitoring: We maintain an ongoing analysis of SEO results to identify areas for improvement and make necessary adjustments, keeping our strategy effective and aligned with cPort’s business goals.
SEO for Banks and Credit Unions: Campaign Results
Our advanced SEO campaign has significantly improved cPort Credit Union’s site performance across search engines including Google & Bing, resulting in better search result rankings. During the first six-months of the campaign, cPort’s website saw a 49% increase in organic traffic and a 39% increase in new users. We have also seen a 49% increase in sessions on high-level pages (those pages offering more specialized content) and a 4% increase in page views per user, a significant metric demonstrating that visitors are staying on the cPort website for a longer period of time.