Our campaign was designed to build awareness of the 3-Steps to Detect program among educators and firefighters and to increase newsletter signups and encourage donations to this emerging non-profit.
We combined awareness tactics with conversion tools, driving traffic to two dedicated 15-40 campaign landing pages, one for Educators and the other for Firefighters. The multi-layered, all-digital media plan included Google Ads, Paid Social (Facebook, Instagram + LinkedIn), Retargeting and Display banners that ran across mobile and desktop platforms. We took advantage of a Google Ad Grant to bolster the paid search budget, as well.
A 6-month New England regional media campaign yielded 203,000 impressions and 30,891 clicks for an overall click through rate of 15.21%. Conversion tactics brought about 206 total conversions comprised of newsletter signups, phone calls and donations via campaign landing page buttons and forms. These leads went directly to the company’s in-house marketing team for fulfillment and follow-through.