Let’s imagine you’ve been working with an SEO marketing agency for a little while and during your monthly check-in call, your SEO happily proclaims that she’s seen a significant uptick in organic traffic to your website. She even shares colorful graphs and lots of numbers to back up her assessment.
There has been a lot of chatter among SEO experts lately about Google’s most recent Helpful Content Update, which started on September 14, 2023, and completed its rollout on September 28, 2023. It’s no wonder why. A massive number of sites – both large and small across nearly every vertical
The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) hasn’t come without considerable complaints from businesses, digital marketers, and SEO agencies alike. After all, UA was the principal analytics platform for over ten years, and GA4’s fresh landscape has left people feeling like they’ve lost their bearings. To
Have you lost (or gained) some website traffic recently? If so, that change may be due to the most recent Google core update, which began to roll out on March 15, 2023, and officially ended on March 28, 2023. If you’re unsure what a core update is and how it
It sounds like something of the future: a robot that can answer your questions as if you’re talking to a human. But if you’ve been keeping up with search engine news, you know it’s very much something of the present. Bing and Google have both created AI chatbots that will
A featured snippet is a short response to an online search query. They’ll appear at the top of a search engine results page which provides the answer quickly. Over time featured snippets have appeared in many forms – they can look like lists, paragraphs, or charts. And now you might
We decided to ask Jason Awad, Richardson Media Group’s Senior SEO Strategist, some popular questions about SEO. He was kind enough to share his expertise on keywords, site structure, and everything else that makes up a strong SEO campaign. Keep reading to hear his thoughts on what he likes to
One of the most powerful tools that digital media buyers have at our disposal since the onset of internet advertising has been the ability to serve ads to targeted online audiences. The foundation for this targeted ad delivery is the cookie, a tiny snippet of code that is housed within
So, you’ve recently launched your new website! Way to go! We know first-hand the enormous investment in time, energy and money that goes into a website build. You’ve worked hard to make sure your website accurately reflects your business’ brand identity and the personality of your organization. Whether you worked
To attract high-quality links and improve your SEO, you need high-quality content.
The digital world changes fast. A few years ago, everyone working in SEO (search engine optimization) knew Google’s search algorithm and it was easy to hack the system to get your website on the first page of search results. Today, the algorithm is no longer public information and the hacks that were once so successful — like keyword stuffing and buying links — do more harm than good.
In addition to her role as owner and media director here at RMG, Anne authors the majority of our blog posts and hosts our BSuite podcast. Favorite topics for both platforms include the entrepreneurial journey, sustainability + social responsibility, media planning, media buying, and forming productive agency partnerships.
