Blog

Category: SEO

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The Value of Reputable SEO

The world of search engine optimization (SEO) is often shrouded in misconceptions. Many view it as a simple, inexpensive, and hands-off solution for improving online visibility, a perception that’s fueled by the surge of simplified SEO plugins, spammy claims promising guaranteed spots on the first page of search results, and

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Bot Traffic and the Impact It Could Have on Your Website

Let’s imagine you’ve been working with an SEO marketing agency for a little while and during your monthly check-in call, your SEO happily proclaims that she’s seen a significant uptick in organic traffic to your website. She even shares colorful graphs and lots of numbers to back up her assessment.

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What is the September 2023 Helpful Content Update?

There has been a lot of chatter among SEO experts lately about Google’s most recent Helpful Content Update, which started on September 14, 2023, and completed its rollout on September 28, 2023. It’s no wonder why. A massive number of sites – both large and small across nearly every vertical

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Transitioning from UA to GA4: What You Need to Know

The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) hasn’t come without considerable complaints from businesses, digital marketers, and SEO agencies alike. After all, UA was the principal analytics platform for over ten years, and GA4’s fresh landscape has left people feeling like they’ve lost their bearings. To

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Will AI Search Chatbots Change SEO?

It sounds like something of the future: a robot that can answer your questions as if you’re talking to a human. But if you’ve been keeping up with search engine news, you know it’s very much something of the present. Bing and Google have both created AI chatbots that will

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What is a Featured Snippet?

A featured snippet is a short response to an online search query. They’ll appear at the top of a search engine results page which provides the answer quickly. Over time featured snippets have appeared in many forms – they can look like lists, paragraphs, or charts. And now you might

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Let’s Talk About SEO

We’ve decided to answer some of the most common questions we receive about SEO. These questions are related to keywords, site structure, and everything else that makes up a strong SEO campaign. Keep reading to hear our thoughts on what we like to keep in mind when building an SEO

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User Data and Third Party Cookies: Looking Ahead

One of the most powerful tools that digital media buyers have at our disposal since the onset of internet advertising has been the ability to serve ads to targeted online audiences. The foundation for this targeted ad delivery is the cookie, a tiny snippet of code that is housed within

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SEO: Five Things to Consider for Small Business Websites

So, you’ve recently launched your new website! Way to go! We know first-hand the enormous investment in time, energy and money that goes into a website build. You’ve worked hard to make sure your website accurately reflects your business’ brand identity and the personality of your organization. Whether you worked

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In addition to her role as owner and media director here at RMG, Anne authors the majority of our blog posts and hosts our BSuite podcast. Favorite topics for both platforms include the entrepreneurial journey, sustainability + social responsibility, media planning, media buying, and forming productive agency partnerships.