Category: Content Marketing

iphone with a variety of apps in it

What Are the Biggest Changes in Paid Advertising in 2023?

Over the past three and a half years, we have seen significant changes across the media landscape, especially related to which digital media channels consumers are prioritizing in their daily scrolls. New online platforms have been introduced that didn’t even exist until now! If there’s ever been a constant in

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BSuite Episode 2

Purpose-Driven Marketing: A Small Business Perspective

Our Second Episode of Season Two of the BSuite is an excerpt from a talk Anne gave to graduate students at Clark University’s School of Professional Studies. Students in the course titled, “Strategic Marketing Tools and Applications” were discovering how to create integrated marketing plans through experiential learning. Anne jumped

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5 Podcasts That Led Us To Launch Our Own

Whether you’re looking to learn more about history, take up a new hobby, train your favorite canine, hone your leadership skills, or pursue numerous other worthy endeavors, there is likely a podcast out there for you. One of the fastest-growing communication forms in the country, a study by Podcast Insights

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Picture of multi-colored lockers.

Resource: Launching A Content Marketing Initiative

A simple guide to creating a content marketing strategy, editorial calendar, and promotion plan.
As a strategic media planning and buying agency, we work with brands to raise awareness and generate leads. As a part of that effort, we often provide content support for our clients. Sometimes this comes in the form of writing copy for websites, landing pages, and ads. Other times, it is a more robust effort to launch or support a content marketing initiative.

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Two blue oars in an old wooden boat, symbolizing the partnership of advertising and content marketing.

Content Marketing And Advertising

When content marketing and advertising work together, your sales team benefits.
​Advertising and content marketing work very well together. Each one makes the other more effective, improving your short-term and long-term results as well as the return on your investment.

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Anne outside the door of the Richardson Media Group office.

In addition to her role as owner and media director here at RMG, Anne authors the majority of our blog posts and hosts our BSuite podcast. Favorite topics for both platforms include the entrepreneurial journey, sustainability + social responsibility, media planning, media buying, and forming productive agency partnerships.