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Two cable cars, one red and one green, traveling in opposite directions in the sky.

How A/B Testing Can Add Value to Your Ad Campaign

Take a look at the image above. Would you rather ride in the blue cable car or the red? Which one catches your attention first? Does one seem faster? Safer? More protected from the sun or wind? This “either/or” line of questioning forms the basis of a common type of

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black and white image of tools on a workbench

New Media Planner and Buyer’s Toolkit for 2023

The first question media planners and buyers always should ask new customers is why they have decided to invest in a paid media strategy. While it may seem like a throw-away question, it tells us a lot up front about how well our clients understand the mechanics of advertising. By

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A hand holding a tablet, with an AI search chat box above it

Will AI Search Chatbots Change SEO?

It sounds like something of the future: a robot that can answer your questions as if you’re talking to a human. But if you’ve been keeping up with search engine news, you know it’s very much something of the present. Bing and Google have both created AI chatbots that will

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the word ad being used as window lights

What to Expect with Paid Media in 2023?

The familiar saying, “Change begins at the end of your comfort zone” may be put to the test in the coming year, at least as far as paid media goes. There’s no reason to panic. Not everything in paid media will be different in 2023. However, agency media buyers like

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microphone and headphones for a podcast

Five Tips for a Memorable Podcast

Podcasting has become one of the most popular media platforms on the planet. As of 2022 there are over 2 million podcasts worldwide, up from around 500,000 just three years ago. Here in the U.S. 41% of the population listens to at least one podcast each month. And the numbers

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cookie

User Data and Third Party Cookies: Looking Ahead

One of the most powerful tools that digital media buyers have at our disposal since the onset of internet advertising has been the ability to serve ads to targeted online audiences. The foundation for this targeted ad delivery is the cookie, a tiny snippet of code that is housed within

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Man on google page speed test working on SEO

SEO: Five Things to Consider for Small Business Websites

So, you’ve recently launched your new website! Way to go! We know first-hand the enormous investment in time, energy and money that goes into a website build. You’ve worked hard to make sure your website accurately reflects your business’ brand identity and the personality of your organization. Whether you worked

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Season One Wrap Up with Brenda and Anne

In our final episode of Season One, we’re flipping the script and interviewing none other than Anne Richardson, Principal and Media Director of Richardson Media Group. In this peek behind the curtain, we’ll hear from Anne about RMG’s origin story, why she founded Richardson Media Group almost 7 years ago,

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Richardson Media Group logo icon.
Anne outside the door of the Richardson Media Group office.

In addition to her role as owner and media director here at RMG, Anne authors the majority of our blog posts and hosts our BSuite podcast. Favorite topics for both platforms include the entrepreneurial journey, sustainability + social responsibility, media planning, media buying, and forming productive agency partnerships.