Brenda’s background in college admissions and enrollment management makes her an invaluable addition to our team.
This summer, Brenda Brooks became the newest member of the Richardson Media Group team after spending the past 12 years in college admissions and enrollment management. Much of her career centered around developing strategic recruitment and communications plans with a strong focus on lead generation and conversion.
As the Director of Admissions at UNH’s public law school and prior to that at the College of Mount Saint Vincent, a private undergraduate college in Riverdale, New York, Brenda coordinated comprehensive digital, print, and direct marketing plans designed to meet and exceed enrollment goals. She enthusiastically led her team to produce on-time, on-brand, and on-budget results.
She also played a critical role in implementing UNH’s undergraduate recruitment database. By leveraging the Salesforce CRM to target specific audiences, she mapped out a communications plan that was responsive to student behaviors.
“It’s exciting to move a student from lead to inquiry then applicant to enrollment,” says Brenda. “The customer journey needs to strike a balance between marketing automation and high-touch personal follow-up. That balance looks different at each school.”
Her deep understanding of the customer journey, marketing automation, recruitment, and enrollment provides Richardson Media Group with an insider’s perspective on school admissions.
Brenda feels right at home working with our secondary school and higher education clients. She’s quickly gaining an appreciation for how technology, finance, and nonprofit organizations use paid media tactics, content, and SEO marketing to raise awareness and generate leads for their businesses.
“Witnessing the level of care and attention to detail that Anne, Erica, and Marco devote to our clients every day is truly inspiring. I remember reviewing some of the agency resources we share with clients and feeling a sense of relief and pride: this is a firm with a strong commitment to customer service. I couldn’t help but think what it would have been like to have this level of agency support back when I was on the client side!’”
Here at Richardson Media Group, Brenda provides account management and client support to ensure media campaigns and other projects run smoothly from start to finish. Her warmth, sense of humor, intelligence, and generosity of spirit is immediately apparent. We are excited to have her contribute her many talents to our growing Portsmouth agency.