Episode Five features a fascinating conversation with Atlanta McIlwraith, Director of Global Community Engagement and Activation at Timberland. Atlanta is incredibly thoughtful and has a deep understanding of what it means to lead a mission-driven brand. Her work at Timberland over the past 16 years has included communicating the company’s
Michelle Veasey’s visit to the BSuite timed perfectly with her 10 year anniversary as the Executive Director of New Hampshire Businesses for Social Responsibility. Anne had the good fortune to meet Michelle two years ago when RMG first joined this innovative non-profit. Based in New Hampshire with members all across
On Episode Three of the BSuite we welcome Jeff Golfman, eco-preneur, philanthropist, non-profit visionary and all around brilliant and accomplished business leader! Our conversation steers in many directions but the common thread is his deep compassion for others and belief in the power of doing good for the world. CEO of
Our Second Episode of Season Two of the BSuite is an excerpt from a talk Anne gave to graduate students at Clark University’s School of Professional Studies. Students in the course titled, “Strategic Marketing Tools and Applications” were discovering how to create integrated marketing plans through experiential learning. Anne jumped
We kick off Episode One of Season Two of the BSuite with a joyful exploration of the connection between purpose and professionalism with our guest, Becca Houghton, Chief Sustainability Officer at Stratus Telecom in Maine. Becca and Anne share a mutual interest in building their personal commitments into their company
One of the most powerful tools that digital media buyers have at our disposal since the onset of internet advertising has been the ability to serve ads to targeted online audiences. The foundation for this targeted ad delivery is the cookie, a tiny snippet of code that is housed within
All signs pointed me towards entrepreneurism back in 2014, but I managed to avoid them, at least at first. Instead of embracing change, I found myself caught in a web of reasons NOT to start my own company. On the surface my life was stable and relatively uneventful. I enjoyed
So, you’ve recently launched your new website! Way to go! We know first-hand the enormous investment in time, energy and money that goes into a website build. You’ve worked hard to make sure your website accurately reflects your business’ brand identity and the personality of your organization. Whether you worked
In our final episode of Season One, we’re flipping the script and interviewing none other than Anne Richardson, Principal and Media Director of Richardson Media Group. In this peek behind the curtain, we’ll hear from Anne about RMG’s origin story, why she founded Richardson Media Group almost 7 years ago,
During the fall of 2020, I worked closely with a team of UNH undergraduate students as part of the B Impact Clinic. UNH is one of the few colleges in the country that offers this clinic. For the ninth episode of the BSuite, I gather my UNH student advisors, Colleen
In addition to her role as owner and media director here at RMG, Anne authors the majority of our blog posts and hosts our BSuite podcast. Favorite topics for both platforms include the entrepreneurial journey, sustainability + social responsibility, media planning, media buying, and forming productive agency partnerships.
