Two cable cars, one red and one green, traveling in opposite directions in the sky.

How A/B Testing Can Add Value to Your Ad Campaign

Take a look at the image above. Would you rather ride in the blue cable car or the red? Which one catches your attention first? Does one seem faster? Safer? More protected from the sun or wind? This “either/or” line of questioning forms the basis of a common type of

Read More
Logo for the BSuite podcast hosted by Anne Richardson

BSuite Season 4: Highlighting 10 Nonprofits

When our team started planning the fourth season of the BSuite podcast back in the fall of 2023, we knew we wanted to do something different. The BSuite podcast had already established itself as our agency’s “megaphone,” giving voice to the diverse stories of purpose-driven leaders and highlighting the creative

Read More
a magnifying glass on a blue table

The Value of Reputable SEO

The world of search engine optimization (SEO) is often shrouded in misconceptions. Many view it as a simple, inexpensive, and hands-off solution for improving online visibility, a perception that’s fueled by the surge of simplified SEO plugins, spammy claims promising guaranteed spots on the first page of search results, and

Read More
Picture of the ground that has the words "wait here"

The Waiting Game aka Corporate Ghosting: What Gives?

I’ve always said that biz dev is one of my favorite aspects of running a small agency. I attribute my affinity to what some may deem the most challenging part of ownership to being a bit of an adrenaline junkie, myself. I like the rush of anticipation I get before

Read More
Fake robots of all different shapes and sizes lined up next to each other.

Bot Traffic and the Impact It Could Have on Your Website

Let’s imagine you’ve been working with an SEO marketing agency for a little while and during your monthly check-in call, your SEO happily proclaims that she’s seen a significant uptick in organic traffic to your website. She even shares colorful graphs and lots of numbers to back up her assessment.

Read More
Multiple people sitting next to each other outside on their phones

What is the September 2023 Helpful Content Update?

There has been a lot of chatter among SEO experts lately about Google’s most recent Helpful Content Update, which started on September 14, 2023, and completed its rollout on September 28, 2023. It’s no wonder why. A massive number of sites – both large and small across nearly every vertical

Read More
a computer screen with google analytics 4 data

Transitioning from UA to GA4: What You Need to Know

The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) hasn’t come without considerable complaints from businesses, digital marketers, and SEO agencies alike. After all, UA was the principal analytics platform for over ten years, and GA4’s fresh landscape has left people feeling like they’ve lost their bearings. To

Read More
Green leaf plant in a clear glass vase with water

How SEO Can Help Reduce the Carbon Footprint of Your Business

When considering how to run a more environmentally friendly business, we often think about reducing and recycling waste, conserving energy through smart thermostats, using sustainable materials in packaging, and utilizing less fuel for commuting and deliveries. At least that’s what we initially looked at for Richardson Media Group’s media advertising

Read More
iphone with a variety of apps in it

What Are the Biggest Changes in Paid Advertising in 2023?

Over the past three and a half years, we have seen significant changes across the media landscape, especially related to which digital media channels consumers are prioritizing in their daily scrolls. New online platforms have been introduced that didn’t even exist until now! If there’s ever been a constant in

Read More
black and white image of tools on a workbench

New Media Planner and Buyer’s Toolkit for 2023

The first question media planners and buyers always should ask new customers is why they have decided to invest in a paid media strategy. While it may seem like a throw-away question, it tells us a lot up front about how well our clients understand the mechanics of advertising. By

Read More
Richardson Media Group logo icon.
Anne outside the door of the Richardson Media Group office.

In addition to her role as owner and media director here at RMG, Anne authors the majority of our blog posts and hosts our BSuite podcast. Favorite topics for both platforms include the entrepreneurial journey, sustainability + social responsibility, media planning, media buying, and forming productive agency partnerships.