Let’s imagine you’ve been working with an SEO marketing agency for a little while and during your monthly check-in call, your SEO happily proclaims that she’s seen a significant uptick in organic traffic to your website. She even shares colorful graphs and lots of numbers to back up her assessment.
There has been a lot of chatter among SEO experts lately about Google’s most recent Helpful Content Update, which started on September 14, 2023, and completed its rollout on September 28, 2023. It’s no wonder why. A massive number of sites – both large and small across nearly every vertical
The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) hasn’t come without considerable complaints from businesses, digital marketers, and SEO agencies alike. After all, UA was the principal analytics platform for over ten years, and GA4’s fresh landscape has left people feeling like they’ve lost their bearings. To
When considering how to run a more environmentally friendly business, we often think about reducing and recycling waste, conserving energy through smart thermostats, using sustainable materials in packaging, and utilizing less fuel for commuting and deliveries. At least that’s what we initially looked at for Richardson Media Group’s media advertising
Over the past three and a half years, we have seen significant changes across the media landscape, especially related to which digital media channels consumers are prioritizing in their daily scrolls. New online platforms have been introduced that didn’t even exist until now! If there’s ever been a constant in
The first question media planners and buyers always should ask new customers is why they have decided to invest in a paid media strategy. While it may seem like a throw-away question, it tells us a lot up front about how well our clients understand the mechanics of advertising. By
Have you lost (or gained) some website traffic recently? If so, that change may be due to the most recent Google core update, which began to roll out on March 15, 2023, and officially ended on March 28, 2023. If you’re unsure what a core update is and how it
It sounds like something of the future: a robot that can answer your questions as if you’re talking to a human. But if you’ve been keeping up with search engine news, you know it’s very much something of the present. Bing and Google have both created AI chatbots that will
A featured snippet is a short response to an online search query. They’ll appear at the top of a search engine results page which provides the answer quickly. Over time featured snippets have appeared in many forms – they can look like lists, paragraphs, or charts. And now you might
The familiar saying, “Change begins at the end of your comfort zone” may be put to the test in the coming year, at least as far as paid media goes. There’s no reason to panic. Not everything in paid media will be different in 2023. However, agency media buyers like
In addition to her role as owner and media director here at RMG, Anne authors the majority of our blog posts and hosts our BSuite podcast. Favorite topics for both platforms include the entrepreneurial journey, sustainability + social responsibility, media planning, media buying, and forming productive agency partnerships.
