Our B Corp Recertification Journey
What Does it Mean to Recertify as a B Corp?
For those of you who’ve been following RMG’s B Corp journey since 2022, thanks for sticking with us! Earning our recertification this past year was the result of hard work, attention to detail and lots of patience. We recognize the great strides we’ve made since our initial certification, but the truth is, taking another spin through the B Lab Assessment revealed more work needing to be done!
Add to that, 2024 turned out to be a year of unexpected challenges for me personally. Through it all, my team showed incredible resilience in the face of uncertainty and demonstrated their unconditional love for me as I made my way through a difficult loss in my family.
Despite the turmoil, we made it! I thank my team for their unwavering support allowing us to close the books stronger than ever before.
I’ve learned a lot about myself and my team through this process. First off, it’s essential for all of us to conduct business according to our shared set of values and sustainability goals. We must always strive to reach the loftiest heights possible, without losing ourselves in the process. We have to naturally embed these sentiments into our work every day, letting our clients and agency partners know who we are through our words and actions.
Next, I remain committed to putting my employees first, giving them time to reach, grow and find that elusive balance between their personal and professional lives however and whatever that means for each of them. This means asking questions, listening and learning as much as we can from one another. And finally, I will encourage taking time away from the office to give back to those in need around our region.
I often wonder how our sustainability goals will change over the next few years. The marketing world keeps evolving on a daily basis and our presumptive human advantage over AI-based tools feels like it’s shrinking fast. It will be interesting to see what is waiting for us around the bend.
Here’s to resilience, building trust and staying true to ourselves,
Journey and Mission
From Certification to Recertification
Doing Better for Ourselves and the World Around Us
In September 2020, Anne enrolled Richardson Media Group in the University of New Hampshire’s B Impact Clinic. Over the course of a single semester, she worked closely with a team of undergraduate student advisors who guided her through an initial foray into the B Impact Assessment.
Flash forward to January 2022, almost two years after joining the Clinic, we became the first marketing agency in New Hampshire to earn our B Corp certification.
Approximately three years later, in early 2025, we earned our recertification, thanks to a significant increase in our scores across all five areas of the B Lab Assessment.
Our Misson
A Woman-Owned, Client-Centered and Sustainably-Focused Marketing Agency
At RMG, we demonstrate what it means to be a purposeful B Corp marketing every day. We give back to our community and the planet by fostering local partnerships and contributing a significant portion of our resources to social and environmental nonprofits through 1% for the Planet, New Hampshire Businesses for Social Responsibility, and other local and national organizations.
We bring our team’s combined knowledge, expertise, talents, access to technology, energy, experience and enthusiasm to the table on behalf of a diverse roster of clients and agency partners. Our paid media and SEO solutions are strategic, data-driven and carefully designed with privacy, social impact, and environmental responsibility in mind.
We use our agency’s voice to encourage others to join our mission to do business in a socially responsible manner and we leverage a variety of internal agency communication channels to share our values-based approach to marketing.
B Impact Assessment 2024-25
We are extremely proud of our B Corp Recertification Score of 101.8
We increased our scores in the areas of Governance, Environment, Community and Customers over the past three years.
Impact Areas
Governance Current Score: 18.6
We are a mission-locked company with formal commitments to social and environmental sustainability and transparency.
Areas of growth:
- Share pro bono SEO services with Seacoast Science Center, a local environmental nonprofit
- Bring deeper financial transparency to staff for a better understanding of how agency decisions are made
- Convene RMG Advisory Panel in early 2025 with quarterly meetings on the calendar
Workers Current Score: 27.2
We are deeply invested in company policies that demonstrate our commitment to the health and wellbeing of our employees.
Areas of growth:
- Provide a full spectrum of benefits starting with comprehensive health insurance to employees and their partners/families
- Participate in ongoing professional development via initiatives by Google, SEMRush, B Lab and locally by Creative Mornings, Agency Side and NH Businesses for Social Responsibility
Community Current Score: 25.5
We prioritize initiatives that help build up the diverse, vibrant communities of the New Hampshire Seacoast and the New England region.
Areas of growth:
- Expand upon our VTO benefit to not only help our community at large but bring our team closer together
- Work alongside agency partners and local friends to foster change and bring the necessary critical mass to volunteer efforts around the region
Environment Current Score: 11.7
The significant environmental footprint of digital marketing remains top of mind as we evolve our approach to providing paid media and SEO services.
Areas of growth:
- Leverage tools like Ecograder and Sustainable Web Design Guidelines as we make our website more environmentally friendly and accessible
- Learn more about how marketers can use new AI tools ethically and responsibly for a more sustainable future
Customers Current Score: 18.6
We build strong relationships with a wide range of purpose-driven clients as we help them reach their marketing goals.
Areas of growth:
- Collect feedback from existing clients regarding their perception of our status as a B Corp certified agency
- Write more case studies featuring our work with clients who are making a genuine impact on people and planet