We are a Certified B Corporation
We're a Paid Media + SEO Agency on a Mission.
Richardson Media Group’s foundation was built upon a commitment to doing business with purpose. For over a decade, we have been committed to demonstrating our core values through our service to clients & partners while upholding the tenets of the B Lab mission. We are proud to be the first NH-based marketing agency to earn B Corp certification.
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We are a Marketing Agency and a Certified B Corp
Our work involves managing paid social, paid search (PPC) and programmatic campaigns, buying traditional TV and radio, print, outdoor bulletins and transit ads, and implementing SEO strategies to encourage increased website visits and improve keyword rankings. We take our expertise in paid media and SEO seriously and consider it our responsibility to stay ahead of the latest industry shifts and trends. We take care to advise our clients regarding advancements in the areas of online privacy and data sharing.
The path to our initial B Corp certification in 2022 and recent recertification in 2024 continues to test our understanding of what it means to be a socially responsible company. It has also helped us uphold the highest expectations for our colleagues and customers. We’re grateful to be part of the B Lab community and enjoy the connections we’ve made to like-minded businesses thanks to this shared designation. Being a B Corp media agency means we welcome the exchange of ideas and continually seek guidance from our industry peers as we navigate complex issues in today’s world. We prioritize our affiliations to other mission-driven organizations who are also doing good things because we believe purpose and profit should go together.
Learn More About the B Corp Movement
Earning Our First B Corp Certification in 2022
In January 2022 RMG officially became a certified B Corporation. Earning this designation was the culmination of several years of hard work to meet the high standards set by B Lab for purpose driven organizations like ours. Richardson Media Group scored a total of 96.1 points overall on our first B Impact Assessment. The B Impact Assessment is the application created by B Lab to formally assess prospective B Corporations. In order to qualify for B Corporation certification, applicants must score 80 points or higher on this assessment. To put this into context, the median score for ordinary businesses who complete the assessment is 50.9. The B Impact Assessment focuses on five impact areas: Governance, Customers, Workers, Environment, and Community. It’s worth noting that the majority of RMG’s original points came from the Workers and Community categories. We knew early on that we would need to work on improving our impact in the Environment, Governance and Customers categories.
Getting Recertified in 2024
Flash forward two years later, in October 2024, our team successfully achieved our B Corp recertification, capping off another extensive internal evaluation of our agency’s policies and performance standards. We were thrilled to see our score had increased by 5.7 points bringing our total points to 101.8. We met our previous goal of improving (and earning additional points) in the categories of Environment and Customers. It felt great to see that our small agency could make big strides to reduce our Scope 1 & 2 emissions and continue to bring on additional customers who fit into our purpose-driven model.
What does B Corp Certification mean for a
marketing agency like ours?
Becoming a B Corp means that we prioritize the well-being of our employees, and other internal and external stakeholders, offering company benefits and other provisions that will not only make people happier and healthier on the job but also hopefully keep them working here longer. It also means that we choose our clients and agency partners based on a sense of shared purpose around doing business for good. We try to use the tools of our trade responsibly, even when some of those tools challenge our understanding about what’s right and what’s not.
Doing our work with diligence and care is not simple, nor is it easy. We are tested every day as we demonstrate our commitment to safekeeping the world around us.
In that spirit:
- We hold ourselves to a higher standard
- We espouse values similar to the ones B Lab promotes
- We will use our collective voice to spread the word about the importance of doing business for good
- We acknowledge the need to stand firm in our beliefs