The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) hasn’t come without considerable complaints from businesses, digital marketers, and SEO agencies alike. After all, UA was the principal analytics platform for over ten years, and GA4’s fresh landscape has left people feeling like they’ve lost their bearings. To
When considering how to run a more environmentally friendly business, we often think about reducing and recycling waste, conserving energy through smart thermostats, using sustainable materials in packaging, and utilizing less fuel for commuting and deliveries. At least that’s what we initially looked at for Richardson Media Group’s media advertising
Have you lost (or gained) some website traffic recently? If so, that change may be due to the most recent Google core update, which began to roll out on March 15, 2023, and officially ended on March 28, 2023. If you’re unsure what a core update is and how it
It sounds like something of the future: a robot that can answer your questions as if you’re talking to a human. But if you’ve been keeping up with search engine news, you know it’s very much something of the present. Bing and Google have both created AI chatbots that will
In addition to her role as owner and media director here at RMG, Anne authors the majority of our blog posts and hosts our BSuite podcast. Favorite topics for both platforms include the entrepreneurial journey, sustainability + social responsibility, media planning, media buying, and forming productive agency partnerships.
