Let’s imagine you’ve been working with an SEO marketing agency for a little while and during your monthly check-in call, your SEO happily proclaims that she’s seen a significant uptick in organic traffic to your website. She even shares colorful graphs and lots of numbers to back up her assessment.
Over the past three and a half years, we have seen significant changes across the media landscape, especially related to which digital media channels consumers are prioritizing in their daily scrolls. New online platforms have been introduced that didn’t even exist until now! If there’s ever been a constant in
The first question media planners and buyers always should ask new customers is why they have decided to invest in a paid media strategy. While it may seem like a throw-away question, it tells us a lot up front about how well our clients understand the mechanics of advertising. By
The familiar saying, “Change begins at the end of your comfort zone” may be put to the test in the coming year, at least as far as paid media goes. There’s no reason to panic. Not everything in paid media will be different in 2023. However, agency media buyers like
I recently returned to work after enjoying ten days in Prague with my family. We had a wonderful adventure and I’m so grateful we could all be together in such a beautiful and historical city! I’m headed back to work feeling relaxed, invigorated, and burnout free. Truth is, in the
Podcasting has become one of the most popular media platforms on the planet. As of 2022 there are over 2 million podcasts worldwide, up from around 500,000 just three years ago. Here in the U.S. 41% of the population listens to at least one podcast each month. And the numbers
Richardson Media Group is fortunate to work alongside some truly incredible agency partners. We can’t do it all alone, as I like to say, so we’ve built our media planning agency upon a partnership model, allowing us to stick to our favorite disciplines of paid media and SEO while benefiting
Catching up with a friend recently, I rattled off my mental to-do list and commiserated about how much I had on my plate these days. When I stopped to take a breath and another sip of coffee, she took advantage of my brief pause to insert a question that changed
Celebrating our 10th and final episode of Season Two of the BSuite, we headed up to Saco, Maine to visit Drew Dumsch, CEO of The Ecology School at River Bend Farm. It was our first in-person recording session in almost two years and a fantastic day all around! Hear Drew
In this second part of our 2-part conversation with Phil Haid at Public Inc, Phil and Anne continue to dive deeper into the challenges of running a purpose-driven marketing agency in today’s world. They expand upon topics including agency identity and brand exposure and share their observations about certain digital
In addition to her role as owner and media director here at RMG, Anne authors the majority of our blog posts and hosts our BSuite podcast. Favorite topics for both platforms include the entrepreneurial journey, sustainability + social responsibility, media planning, media buying, and forming productive agency partnerships.
