As a marketing agency owner, I’m reminded every day about what is and isn’t possible. Some days I feel empowered and optimistic and other times the horizon doesn’t look as bright. This mix of emotions and shifting goals is what real entrepreneurship is about, that seductive combination of uncertainty and
As AI transforms the digital landscape, it’s easy to feel overwhelmed by the pace of change. While technologies and platforms evolve, the core principles of smart SEO and PPC strategies remain the same: build trust, meet your audience where they are, and adapt intelligently. In this post, we’ll share practical
Over the past few years I’ve noticed a somewhat alarming but growing trend in new business prospecting. Perhaps you’ve experienced this scenario before? What appears to be a solid lead arrives in your inbox via a personal referral, a website form completion or an organic social connection, and you immediately
Over the past five or so years, there’s been a measurable shift in priorities among young people: increasing numbers of high school and college aged students are questioning the value of higher education. Why?
Let’s imagine you’ve been working with an SEO marketing agency for a little while and during your monthly check-in call, your SEO happily proclaims that she’s seen a significant uptick in organic traffic to your website. She even shares colorful graphs and lots of numbers to back up her assessment.
Media. It’s one of those words that is now used so often by so many types of marketing and advertising companies, that its meaning has become murky. A media agency can be anything from a web development company to a platform like Facebook to a digital marketing company to an old-fashioned print magazine. For our purposes, we’ll define media as the main means of mass communication — broadcasting, publishing, radio, billboards and the internet, to name a few — regarded collectively. In other words, media includes all of the various platforms and channels you might use to present your message in an advertising campaign.
When I think back to the early days of RMG, I never imagined celebrating our ten-year anniversary! To be honest, at the beginning most of my concerns were quite practical: finding clients, exploring my new identity as an entrepreneur and figuring out how to do all the things that business
UPDATE: Since this blog post was originally written, there has been yet another Google Core Update in March 2025. It’s still unclear as to how this latest shift will impact search results, but what we do know so far is that it is affecting sites across various sectors, including retail,
PPC and SEO are unique but closely related disciplines within search engine marketing. They’re strong partners when used together as part of a comprehensive marketing strategy, especially when the goal is to boost online visibility. Here at Richardson Media Group, with our dual focus on advertising and SEO, we’re committed
For the past fifteen years, I have been a Legacy Partner to a Holocaust survivor, which means I am a “Guardian of the Holocaust.” I am committed to this lifelong pursuit to ensure that the world remembers the survivors and victims of the Holocaust.
Richardson Media Group’s blog shares insights on SEO and paid media strategy, industry trends, and practical guides, alongside reflections on entrepreneurship, partnerships, and the evolving role of responsible marketing. Our goal is to educate, spark ideas, and support more intentional, effective campaigns.