Blog

Author: Anne Richardson

Picture of the ground that has the words "wait here"

The Waiting Game aka Corporate Ghosting: What Gives?

I’ve always said that biz dev is one of my favorite aspects of running a small agency. I attribute my affinity to what some may deem the most challenging part of ownership to being a bit of an adrenaline junkie, myself. I like the rush of anticipation I get before

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Fake robots of all different shapes and sizes lined up next to each other.

Bot Traffic and the Impact It Could Have on Your Website

Let’s imagine you’ve been working with an SEO marketing agency for a little while and during your monthly check-in call, your SEO happily proclaims that she’s seen a significant uptick in organic traffic to your website. She even shares colorful graphs and lots of numbers to back up her assessment.

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iphone with a variety of apps in it

What Are the Biggest Changes in Paid Advertising in 2023?

Over the past three and a half years, we have seen significant changes across the media landscape, especially related to which digital media channels consumers are prioritizing in their daily scrolls. New online platforms have been introduced that didn’t even exist until now! If there’s ever been a constant in

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New Media Planner and Buyer’s Toolkit for 2023

The first question media planners and buyers always should ask new customers is why they have decided to invest in a paid media strategy. While it may seem like a throw-away question, it tells us a lot up front about how well our clients understand the mechanics of advertising. By

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the word ad being used as window lights

What to Expect with Paid Media in 2023?

The familiar saying, “Change begins at the end of your comfort zone” may be put to the test in the coming year, at least as far as paid media goes. There’s no reason to panic. Not everything in paid media will be different in 2023. However, agency media buyers like

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Charles Bridge along the Vltava River in Prague, Czech Republic.

Work Burnout Remedy: Three Good Reasons to Take a Step Back

I recently returned to work after enjoying ten days in Prague with my family. We had a wonderful adventure and I’m so grateful we could all be together in such a beautiful and historical city! I’m headed back to work feeling relaxed, invigorated, and burnout free.  Truth is, in the

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microphone and headphones for a podcast

Five Tips for a Memorable Podcast

Podcasting has become one of the most popular media platforms on the planet. As of 2022 there are over 2 million podcasts worldwide, up from around 500,000 just three years ago. Here in the U.S. 41% of the population listens to at least one podcast each month. And the numbers

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Drew Dumsch Podcast BSuite

Empathy and Environmentalism at The Ecology School

Celebrating our 10th and final episode of Season Two of the BSuite, we headed up to Saco, Maine to visit Drew Dumsch, CEO of The Ecology School at River Bend Farm. It was our first in-person recording session in almost two years and a fantastic day all around! Hear Drew

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Anne outside the door of the Richardson Media Group office.

In addition to her role as owner and media director here at RMG, Anne authors the majority of our blog posts and hosts our BSuite podcast. Favorite topics for both platforms include the entrepreneurial journey, sustainability + social responsibility, media planning, media buying, and forming productive agency partnerships.